Direct Alliance, a wholly owned subsidiary of TeleTech Holdings, Inc., believes in protecting the privacy of personal information of our employees, shareholders, clients and their customers, vendors, business partners and visitors to our various websites. Direct Alliance endeavors to collect, use, and store information for and about all of these groups in a manner consistent with the applicable and enforceable laws of the various countries in which Direct Alliance operates and in which these groups and their constituents reside. To this end, we have adopted a series of policies designed to protect that information and to inform those about whom we collect and handle personal information about our policies for protecting that information.